This resulted in the company entering new markets where it had no presence before. Through the KFC Youth Foundation, we're backing community partners and raising funds for mentorship, skills development, mental wellbeing and overcoming disadvantage. When we study Kentucky fried chicken in terms of Business Environment by using three analyses concepts many more interesting concepts relating to the KFC arises. However, it would be extremely difficult to take over already running major fast food chains’ dominancy in United Kingdom or even make a significant amount of profit. Due to recession the income of the KFC has consistently dropped down and most of the employees were jobless and the rest employees were employed for very few hours also the organisation had to cut down their budget. The change in demographic can affect positively to fast food industry especially KFC. Consumption and emission The report from FAIRR identified three key ways in which the fast food industry is bad for the environment: its use of land, its consumption of water and its emission of greenhouse gases (GHGs). KFC buys its packaging material from a company who contributes in deforestation in order to make paper. All work is written to order. Moreover this deforestation has endangered wild life and those rare species which are on the edge of becoming extinct. Colonel Harland Sanders has motivated towards developing chicken franchising business and within no more time there were more than 600 franchises established in United States and Canada. The primary reason is that their core products are different, as in they sell different kinds of fast foods with very different tastes and styles. Many people like KFC because they are not like the industrial company. As a profit-driven corporation and part of the private sector, there are many parts of this company that create social, economic, and environmental problems in our society. Home meal replacement market will exceed. Traditional United Kingdom dining, home-cooked meals, and grocery stores with ready-to-eat foods are also substitutes, as families could choose any one of these over fast food for a meal. Moreover this deforestation has endangered wild life and those rare species which are on the edge of becoming extin⦠You face six microenvironmental factors in your business activities, each made up of a self-contained microenvironment that stands alone but interacts with the others. Please note that all of this content is user-generated and its accuracy is not guaranteed by Indeed or this company. Market penetration (existing products and existing markets). Rapidly the fame grew up and people used to come more and more to eat his cooking products accordingly Sanders came to streets to cook and show his capability and introduced his menu in many places. As mentioned above, there are a few major competitors in the fast-food industry in United Kingdom for KFC, namely McDonald’s, Pizza Hut, Domino’s and Subway. KFC®, BP®, and Political correctness. Introducing the KFC Youth Foundation. Also as this is an FDI in all countries except for U.S. it contributes to the GNP growth of that foreign country. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Tumblr (Opens in new window). Climate change would also render some products useless. A coalition of investors is calling on McDonald's, KFC, and other fast food suppliers to take swift action on climate change. KFC buys its packaging material from a company who contributes in deforestation in order to make paper. Asked February 17, 2020. The place you work can affect the environment either positively or negatively to a very large degree. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Retrieved December 17, 2015, from Abrahan solar: http://www.abrahamsolar.com/pdf/KFC%20BP%20and%20Political%20Correctness.pdf, Becoming A Global Citizen: Investigating KFC. They identified their target audience profile as busy parents who are looking for ready to eat food on their way home and since this happens often they want something affordable they started putting their ads whenever these customers would search for nearest food options, also the app would show the distance measured to the nearest outlet. Don’t blend with the local culture unlike Mcdonalds. Read more about the steps we have taken to reduce our environmental footprint and plans for improvement moving forward. KFC does not disturb the public activity by make a noisy. Market development (new markets, existing products): An established product in the marketplace can be tweaked or targeted to a different customer segment, as a strategy to earn more revenue for the firm. Learn More. Frozen food is not good for health and despite what so ever the standard they maintain. KFC, and all companies, have a moral responsibility to test the provenance of their goods and services. How is the work environment in kfc? The customers of KFC, especially as individual buyers, have almost no bargaining power because if only one customer threatens to no longer eat at KFC, the store is not going to lower its price because the cost of losing one customer is not very great. In 90 different countries KFC have more than 13,000 branches with many competitors. This is a brilliant strategy because the supplies that KFC would otherwise need to import from the U.S. can now be obtained domestically, and if the U.S. suppliers decide to raise their prices, KFC can easily switch to the local suppliers. Six Microenvironmental Factors That Affect Businesses. The three analyses are, Introduction -The five forces frame work of analyzing was introduces by Michael E. Porter in his book competitive strategy `Techniques for analyzing industries and competitors`. Now with the passage of time our future generation will find no trees in the world because of this criminal act also there will be less rainfall, more pollution and more diseases. Chains for its convenience and menu variety. One spot showed a father and son bicycling home with 2 burgers and fries; another showed a father driving a van full of boisterous kids to 3 McDonaldâs for milkshakes. If it is for dine in or take out then the customer has to just check in to let the staff know that they are present at the outlet physically and they do not have to wait in lines. KFC Environmental Factors. Making this a business point many fast food centres are arising in the market, were the food is served in minutes. These are some of the political factors that include legal issues, government implementations and define both the formal and informal rules under which the organization must be operated. (Abraham, 2004). KFCâs paper supplier is linked in many cases with deforestation, destruction of wildlife, and endangering the environment. People are habituating them self by making the things faster, in this process people are concentrating in saving time even at the place to have food. There are many law suits on them by their customers who have proof that they have been served faulty food, which is either raw or rotten. Answered September 12, 2020. This paper company also employs underage children to a part of their workforce in order to pay fewer wages to them. Market penetration (existing markets, existing products): Market penetration occurs when a company enters/penetrates a market with current products. Retrieved December 18, 2015, from Weebly: http://ifakfcbucketcouldtalk.weebly.com/if-a-bucket-of-kfc-could-talk-blog/kfc-social-environmental-and-economic-impacts-on-global-citizenship, Corporate Social Responsibility Of Kfc Management Essay. The KFC has to maintain the rules and regulations related to the hygiene factors such as like employee proper training regarding the food and safety, personal hygiene, clean work environment and proper use of the utensils. It helps the management to have a complete understanding of the external or bigger environment prevalent in the region.It further facilitates the decision-making bodies to plan and devise the most appropriate strategies and goals; all of which shall hit the target in the given market scenario.Such a⦠For example, KFC is always within the fast-food industry, but frequently markets new burgers. Present world is changing and moving faster day by day according to that peoples situation and their life style are also motivating accordingly. ANIMAL WELFARE PROGRAMYum! Signup for our newsletter and get notified when we publish new articles for free! It is a publically listed company therefore it has some obligations to its investors as well. On the other hand, the trend towards healthy food can against the development of fast food. Palm oil is high is saturated fat and has been associated with destruction of carbon-dense peatlands and rainforests in Indonesia and Malaysia. Answer See 2 answers. Researchers have proved that the grilled chicken of KFC, McDonaldâs, and other fast food stores have loads of sodium. First things first, if you are that big of an organization, operating in more than 100 countries in the world and having revenue of the size of a small country’s GDP then why don’t you treat your employees well by paying them their due share. This articles will discuss the PESTEL or PEST analysis of KFC to perform analysis of external factors ( Political, Economic, Social, Technological, Environmental and Legal ) that have impact on the Organization. Other ways include attracting non-users of your product or convincing current clients to use more of your product/service, with advertising or other promotions. (2014, June). Unlike what one would expect, KFC has little rivalry with similar fast-food chains in United Kingdom. Now a day`s people are highly depending in fast food concept which can save their time and have some good food. Business All these years, KFC has seen its own share of success and failures. This fast food chain started from Kentucky by a man called Colonel Sanders, whose picture we see in logo. Do you have a 2:1 degree or higher? KFC is one of the biggest fast food companies in the world. While small neighbourhood restaurants generally have low barriers to entry, these are the barriers to entry for similar restaurant businesses to enter the fast-food chain market. This is a good example of developing a new market for an existing product. Retrieved December 18, 2015, from UK Essays: http://www.ukessays.com/essays/management/corporate-social-responsibility-of-kfc-management-essay.php, Designed by Elegant Themes | Powered by WordPress. Here are just a few of the projects we have implemented to minimize our environmental impact: This is cruelty to chickens and many animal welfare organizations including PETA protests against this issue. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! KFC also sets up stores located near popular tourist attractions, so tickets to these tourist spots are also complementary goods because the more people tour these attractions, the more customers KFC will get. In Macro environment there are many factors that will effect the decision making in any organisation. Micro-environmental forces include the fast food shop itself, competitors â like McDonalds and Burger king, and publics â like banks and the media. In their annual report, the company claimed that "we try our best to reduce environmental pollution and we will pay more attention on it in the future. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Tighter standards means higher costs to manufacturers. This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here! Based on the information about the KFC using the five forces analyses management can decide how to influence particular characteristics. You can view samples of our professional work here. It also contributes to the endangerment of wildlife and similar species who are already on the brink of extinction. KFC by considering the environmental factor has proved to be quite friendly towards environment where it uses the paper material for the food and services carrying instead of plastic to help in reducing the global warming though it cost very high for the organisation to adopt paper materials such as paper plates, paper boxes for food parcel, glasses and cups etc., KFC is committed to improving our sustainable footprint through green building initiatives like energy and water efficiency, packaging, food recovery and waste reduction and recycling. recession, recovery) and Unemployment rates. KFC has launched ordering and payment app which makes it easy for customers to place their orders through cell phones and pay online. After all they are the ones who interact with customers, keep them happy. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. 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